Lexie, the founder with her two sons

hi! I'm Lexie

Founder/ designer of Moon Star Baby and Mommy to Jule and Ruby.

When shopping for Jule, I often found myself wondering why high-end baby products tend to have such muted, neutral designs. Babies are fun! Babies want color! So why was it so hard to find anything fun or colorful?

I wanted a well-designed, sophisticated, and imaginative nursery — and given my background in textile design, I figured I might as well create that space myself.

I begin each and every design the same way.  I think of exciting destinations. Exotic animals. Magical creatures. Then I put watercolor to paper.  I paint the backgrounds and the flora and fauna motifs. The watercolors are digitized, collaged, and then printed on super soft 100% cotton.

I hope that Moon Star Baby brings life, color, and many adventures into your nursery!

lots of love, 
Lexie